Contests & Promotions – Practical Analysis of Best Practices and Common Risks

January 22, 2019 2:00pm

Jennifer Weidel
Senior Specialist, Business and Legal Affairs
Bell Media (Toronto, ON)

This session is your toolkit for avoiding risk in contests and promotions. Our speakers will offer practical tips and tools, including a handout for developing a compliant contest. Points of discussion will include:

  • Examining common methods of promotion and developing strategies to enforce compliance in contests and promotions
  • Assessing potential risks when planning a contest or promotional marketing campaign
  • Learning how to keep your company at a competitive advantage while ensuring compliance
  • Evaluating new trends in social media platforms and methods for staying on top of continuously changing social media policies and terms of use