CASE STUDY
Finding the Right Words – Balancing Reputation and Liability Concerns

January 23, 2019 11:30am

Michael Paris
Director, Legal & Chief Privacy Officer
Cineplex (Toronto, ON)

Sarah Van Lange
Executive Director, Communications
Cineplex (Toronto, ON)

Learn how the Cineplex legal department works together with the company’s communications department to protect their brand, and maintain consumer trust. Leave this session with valuable take-aways and the ability to implement similar safeguards and best practices in your organization. Points of discussion will include:

  • Balancing the needs and goals of a Legal Department and a Communications Department
  • Working together to build, maintain, or rehabilitate consumer trust
  • Developing processes, planning, and best practices to protect your client’s reputation
  • When and how to respond to criticisms or concerns from customers, reporters, or social media