Exploring the Role of the Internet, Social Media and Digital Applications in Advertising to Children
Interactive Advertising Bureau of Canada (Toronto, ON)
With the internet taking the role as the number one advertising medium worldwide, it is critical to understand key regulations when advertising products intended for the next generation. This interactive session will explore the current methods being utilized by major corporations to incorporate advertisements into commonly used social media platforms and digital applications. In addition, current and pending regulations, both nationally and internationally, within this area will be discussed.