Agenda
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Day 1 - Tuesday, January 22, 2019
Breakfast & Learn
Jan 22, 2019 7:00am – 9:00am
Speakers
Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment
Burtley G. Francis
Partner
Stewart McKelvey (Halifax, NS)
Day 2 - Wednesday, January 23, 2019
8:00 |
Registration Opens and Refreshments are Served |
9:00 |
Opening Remarks from Co-Chairs |
9:15 |
HOT TOPIC
|
10:15 |
Ethical Questions on the Make-up of Marketing Systems |
11:15 |
Networking Refreshment Break |
11:30 |
CASE STUDY
|
12:30 |
Networking Luncheon for Speakers and Delegates |
1:30 |
Exploring the Role of the Internet, Social Media and Digital Applications in Advertising to Children |
2:30 |
Networking Refreshment Break |
2:45 |
Preventing Stereotyping in Marketing – Encouraging a Commitment to Inclusivity in Advertising |
3:45 |
Closing Remarks from Co-Chairs |
4:00 |
Conference Concludes |
Day 1 - Tuesday, January 22, 2019
8:00 |
Registration Opens and Refreshments are Served |
9:00 |
Welcoming Remarks from the Canadian Institute |
9:05 |
25th Anniversary Co-Chairs Fireside Chat – Advertising & Marketing Law: Retrospect and Future ForecastBill Hearn Jeanette Lee Bill Hearn and Jeanette Lee will provide insights on the advertising and marketing law lessons of the last 25 years, as well as predictions and forecasts for what we can expect going forward. |
9:30 |
SPOTLIGHT ON PRIVACY IN ADVERTISINGGeneral Data Protection Regulations (GDPR) – A Guide for Advertising and Marketing LawyersFabian Seip Mark Smith GDPR enforcement has sprouted many questions around consumer data collection and protection responsibilities for Canadian companies that have global business dealings involving EU citizens. The potential financial penalties for GDPR violations are significant, making compliance a top priority. This keynote session will provide an in-depth look at the regulations and address the following points:
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10:15 |
Limiting Exposure and Risk: Focus on the Canadian Privacy LandscapeKaren Burke This session will provide you with a practical guide to Canadian privacy compliance, including a privacy checklist handout.
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11:00 |
Networking Refreshment Break |
11:20 |
Protect Your Brand – Intellectual Property Best Practices in Advertising and MarketingTariq H. Remtulla Keltie Sim Luft
|
12:00 |
Keeping Social Media Influencers Real: An In-Depth Overview of Influencer Disclosure GuidelinesCatherine Bate Richard Wong Social Media influencers have become essential assets to a brand’s marketing strategy. However, since influencers are often freelancers, with little legal oversight, understanding disclosure guidelines and properly drafting influencer contracts are critical competencies for protecting your company.
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1:00 |
Networking Luncheon for Speakers and Delegates |
2:00 |
Contests & Promotions – Practical Analysis of Best Practices and Common RisksJennifer Weidel
This session is your toolkit for avoiding risk in contests and promotions. Our speakers will offer practical tips and tools, including a handout for developing a compliant contest. Points of discussion will include:
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2:40 |
FOCUS ON ENFORCEMENTU.S. FTC KEYNOTE
|
3:25 |
Networking Refreshment Break |
3:40 |
Highlight Reel of the Past Year in Enforcement: Exploring the Consequences of Questionable CampaignsModerated by:Bill Hearn Steven Harroun Brent Homan Russell Jutlah Do not miss this opportunity to hear from a panel of top regulators as they discuss current enforcement priorities and initiatives related to privacy, and advertising and marketing. Join us and ask your most burning questions through a moderated discussion, followed by questions from the audience. The panel discussion will include:
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4:30 |
Closing Remarks from Co-Chairs |
Day 2 - Wednesday, January 23, 2019
8:00 |
Registration Opens and Refreshments are Served |
9:00 |
Opening Remarks from Co-Chairs |
9:15 |
HOT TOPIC
|
10:15 |
Ethical Questions on the Make-up of Marketing SystemsJennifer Hood Paul Hughes
|
11:15 |
Networking Refreshment Break |
11:30 |
CASE STUDY
|
12:30 |
Networking Luncheon for Speakers and Delegates |
1:30 |
Exploring the Role of the Internet, Social Media and Digital Applications in Advertising to ChildrenSonia Carreno With the internet taking the role as the number one advertising medium worldwide, it is critical to understand key regulations when advertising products intended for the next generation. This interactive session will explore the current methods being utilized by major corporations to incorporate advertisements into commonly used social media platforms and digital applications. In addition, current and pending regulations, both nationally and internationally, within this area will be discussed. |
2:30 |
Networking Refreshment Break |
2:45 |
Preventing Stereotyping in Marketing – Encouraging a Commitment to Inclusivity in AdvertisingAmy Mudge Jani Yates
|
3:45 |
Closing Remarks from Co-Chairs |
4:00 |
Conference Concludes |
Breakfast & Learn
Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment
Burtley G. Francis
Partner
Stewart McKelvey (Halifax, NS)
What is it about?
7:00
Registration Opens and Breakfast is Served
7:30 – 9:00
To Post or Not to Post: Social Media Advertising Master Class
Social media has become a main source of advertising and marketing in today’s market. However, as with most things, the vast opportunities which social media offers also come with considerable risks. From Facebook, to YouTube, to Snapchat, to Instagram and beyond, there are many different platforms making it challenging to stay on top of the various, ever-changing social media policies.
Join us for this Breakfast & Learn Social Media Master Class to:
- Learn the fundamentals necessary for managing a successful and compliant social media campaign
- Analyze the policies of each social media platform and strategies to address gray areas
- Avoid risk in native advertising in social media posting
- Create a monitoring strategy in your organization
- Assess the legal liabilities for inappropriate postings