Day 1 - Monday, January 22, 2018

BREAKFAST & LEARN

The Fundamentals of Advertising & Marketing Law

Jan 22, 2018 7:00am – 8:30am

Speakers

Leader:

Eugenia (Evie) Bouras
Associate, Marketing, Advertising and Regulatory Law Group
Miller Thomson LLP

Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment (MLSE)

Burtley G. Francis
Partner
Stewart McKelvey

8:30
Registration Opens and Refreshments are Served
8:55
Welcoming Remarks from the Canadian Institute
9:00
Opening Remarks from Co-Chairs
9:15

Keynote Opening Session

Update from the Competition Bureau
10:00
Using Intellectual Property to Achieve and Maintain a Competitive Edge in Marketing Campaigns
10:25
Say Goodbye to Disputes! What Every Lawyer Needs to Know
11:10
Networking Refreshment Break
11:25
Advertising 2.0: What is New in the Agency World
12:10
Life After CASL Assessing What’s Coming Next
12:40
Networking Luncheon
1:10

Luncheon Keynote Address

Insights from the U.S. Federal Trade Commission
1:40
The Highs and Lows of Advertising Marijuana Products … A Spotlight on Cannabis
2:15
A Deep Dive into the Privacy Landscape
3:00
Networking Refreshment Break
3:15

Panel Discussion

Reading the Fine Print: Contests, Promotions & Disclaimers
4:00
Step-by-Step Guide to Creating the Perfect Compliance Program
4:45
Chair’s Closing Remarks
5:00
Conference Adjourns
Networking Reception

Day 2 - Tuesday, January 23, 2018

8:00
Refreshments are Served
8:45
Opening Remarks from Co-Chairs
9:00

KEYNOTE ADDRESS WITH BUZZFEED

9:45

Panel Discussion

The European and American Advertising Experience: Managing Your Cross-Border Risk
10:30
Networking Refreshment Break
10:45
Staying Up-to-Date with the CRTC
11:30

LEGAL CONSIDERATIONS FOR SOCIAL MEDIA

Part I Speaking Social Media – Millennials, Behavioral Advertising, and Everything-In-Between
12:15
Networking Luncheon
1:15
Part II A The New Advertising Age – Guidelines for User-Generated Content
2:00
B Caution Ahead! Bloggers, Influencers, Endorsers, and Ratings
2:45
Networking Refreshment Break
3:00

BONUS

Workshop with the Competition Bureau: Staying on the Right Side of the Law
4:30
Chair’s Closing Remarks
4:45
Conference Concludes

Day 1 - Monday, January 22, 2018

8:30
Registration Opens and Refreshments are Served
8:55
Welcoming Remarks from the Canadian Institute
9:00
Opening Remarks from Co-Chairs

Bill Hearn
Partner
Fogler, Rubinoff LLP

Sachin Kanabar
General Counsel
LG Canada

9:15

Keynote Opening Session

Update from the Competition Bureau

Ian Clarke
Counsel
Competition Bureau of Canada

  • In-depth review of leading cases and developments
  • Know the trends for 2018 and beyond

10:00
Using Intellectual Property to Achieve and Maintain a Competitive Edge in Marketing Campaigns

Andrea Kroetch
Associate
Smart & Biggar

Jamie-Lynn Kraft
Associate
Smart & Biggar

10:25
Say Goodbye to Disputes! What Every Lawyer Needs to Know

Av Maharaj
Vice President, Corporate and Legal Affairs
Kraft Heinz Canada

Catherine Bate
Partner
Miller Thomson LLP

  • Know how to avoid disputes before they happen
  • Work with your marketing team to meet legal requirements
  • Respond to complaints from your competitors
  • Tips and guidelines for handling your dispute files

11:10
Networking Refreshment Break
11:25
Advertising 2.0: What is New in the Agency World

Aldo Cundari
Chairman & CEO
Cundari Group Ltd.

Hear directly from an agency veteran on how advertisers are keeping up with the demands of the digital world. Cundari Group will speak on innovative ways in which advertising professionals are helping clients stand out from the pack.

12:10
Life After CASL Assessing What’s Coming Next

Deborah Evans
Associate Chief Privacy Officer
Rogers Communications

What does a CASL compliant program look like? Our expert speaker will address how Rogers has been ensuring that its system is compliant with CASL. Rogers Communications will also provide practical strategies on mitigating potential liabilities and answer your most pressing questions on changes that have taken place in the organization after July 1, 2017.

12:40
Networking Luncheon
1:10

Luncheon Keynote Address

Insights from the U.S. Federal Trade Commission

Lesley Fair
Senior Attorney
Federal Trade Commission (FTC)

1:40
The Highs and Lows of Advertising Marijuana Products … A Spotlight on Cannabis

Rachel Colic
Senior Brand Strategist
The Cannabis Creative
President & Chief Strategist at YCREATIVE

Kelly Harris
Partner, Marketing, Advertising & Consumer Product Regulatory Law Group
Miller Thomson LLP

  • Understand the considerations around cannabis in light of the changing legal and cultural climate
  • Look to other jurisdictions… a discussion about Colorado, Washington, and Oregon

2:15
A Deep Dive into the Privacy Landscape

David Goodis
Assistant Commissioner
Information and Privacy Commissioner of Ontario

Abubakar Khan
Director, Toronto Regional Office (PIPEDA)
Office of the Privacy Commissioner of Canada

David Young
Privacy & Regulatory Lawyer
David Young Law

  • Ensure that you abide by the recent changes in legislation and shifting compliance priorities
  • Understand the evolution of existing technology platforms for advertising & marketing
    • What are the implications for privacy legislation?
  • Cyber security, ransomware and malware

3:00
Networking Refreshment Break
3:15

Panel Discussion

Reading the Fine Print: Contests, Promotions & Disclaimers

Meredith K. Ashton
Corporate Counsel
Home Depot Canada

Sue Anne Fox
Senior Legal Counsel
Toronto Dominion Bank

Leanne Gleeson
Senior Legal Counsel
Business Law
Legal Services
Canadian Broadcasting Corporation

Jason W. Gordon
Partner
Reed Smith LLP

  • Drafting disclaimers and avoiding misleading advertising
  • Understand the parameters for collecting, using, and disclosing entrant personal information
  • Know the legal considerations when negotiating a prize provider agreement
  • A look at Quebec — find out about the regulations and procedures for contests

4:00
Step-by-Step Guide to Creating the Perfect Compliance Program

Burtley G. Francis
Partner
Stewart McKelvey

Sabrina Anzini
VP, Legal
goeasy Ltd.

  • Learn the value of a well-designed, credible, and effective compliance program
  • Get practical tips on how to build and champion a robust compliance program
  • Understand how to address competition law advertising matters in your compliance program

4:45
Chair’s Closing Remarks
5:00
Conference Adjourns
Networking Reception

Day 2 - Tuesday, January 23, 2018

8:00
Refreshments are Served
8:45
Opening Remarks from Co-Chairs

Bill Hearn
Partner
Fogler, Rubinoff LLP

Sachin Kanabar
General Counsel
LG Canada

9:00

KEYNOTE ADDRESS WITH BUZZFEED

Gregory Brehm
Vice President and Associate General Counsel
BuzzFeed

9:45

Panel Discussion

The European and American Advertising Experience: Managing Your Cross-Border Risk

Canadian Perspective

Bill Hearn
Partner
Fogler, Rubinoff LLP

American Perspective

Jason W. Gordon
Partner
Reed Smith LLP

Cisca Brouwer
Associate General Counsel
Snap Inc.

UK Perspective

Mark Smith
Lawyer, Founder
Purdy Smith

European Perspective

Dr. Wolfgang Spoerr
Partner
Hengeler Mueller

  • Advertising law developments globally in various areas – claims, contests, and privacy, including digital
  • General Data Protection Regulation (GDPR) and its impact on global advertising campaigns
  • EU e-privacy Directive and its revision
  • Interplay globally between competition/ antitrust and privacy/data protection laws

10:30
Networking Refreshment Break
10:45
Staying Up-to-Date with the CRTC

Raj Shoan
Regulatory Consultant

  • Comprehensive analysis of major decisions, notices and orders
  • A snapshot of current and future projects after the Three-Year-Plan (2014-2017)

11:30

LEGAL CONSIDERATIONS FOR SOCIAL MEDIA

Part I Speaking Social Media – Millennials, Behavioral Advertising, and Everything-In-Between

Marisa Muchnik
Assistant General Counsel, Canada
Ferrero

Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment (MLSE)

  • Advertising to Millennials
  • The challenges and pitfalls of advertising on Facebook, Instagram, and Snapchat
  • Understand the guidelines of behavioral advertising and the requirements for obtaining consent

12:15
Networking Luncheon
1:15
Part II A The New Advertising Age – Guidelines for User-Generated Content

Roland Hung
SVP, General Counsel
Vivametrica

Ryan Mills
Assistant General Counsel
AIMIA Inc.

  • How to ensure your users adhere to Canadian advertising and marketing laws?
  • Legal checks and balances… protect yourself from copyright / trademark / privacy / contractual liability
  • Discover the pitfalls when your user submits risky content

2:00
B Caution Ahead! Bloggers, Influencers, Endorsers, and Ratings

Janet Feasby
Vice President Standards
Advertising Standards Canada

Amy Mudge
Partner
Venable LLP (Washington)

  • Put in place the agreements and releases you need to protect your brand
  • Learn how to leverage testimonials and ratings while complying with the FTC and Advertising Standards Canada (ASC)

2:45
Networking Refreshment Break
3:00

BONUS

Workshop with the Competition Bureau: Staying on the Right Side of the Law

Ian Clarke
Counsel
Competition Bureau of Canada

Terry Stechysin
Acting Director of Compliance
Competition Bureau

Take part in our afternoon workshop for a more in-depth and interactive discussion on how to stay compliant in today’s changing regulatory environment.

4:30
Chair’s Closing Remarks
4:45
Conference Concludes

BREAKFAST & LEARN

The Fundamentals of Advertising & Marketing Law

Jan 22, 2018 7:00am – 8:30am

Leader:

Eugenia (Evie) Bouras
Associate, Marketing, Advertising and Regulatory Law Group
Miller Thomson LLP

Tim Hughes
Legal Counsel
Maple Leaf Sports & Entertainment (MLSE)

Burtley G. Francis
Partner
Stewart McKelvey

What is it about?

  • Understanding the legal framework and industry-specific legislation
  • Advertising and marketing over multiple jurisdictions including Quebec, USA and Europe
  • Disputes – civil & criminal provisions
  • Creating an advertising campaign
  • How to properly integrate social media