Summary:

The Telesales Representative is responsible for contacting potential clients to attend conferences. The position exists as an integrated marketing channel within the overall direct marketing campaign.

Core Responsibilities:

• Meet performance targets as set by the company in line with the telesales strategy and overall business strategy.
• Contact nominated prospects, and make presentations clearly explaining   the benefits of specific conferences.
• Uncover additional business opportunities during campaigns, including:
• selling to additional and/or alternative prospects
• cross-selling other CI events
• selling workshops events
• selling conference publications
•  Follow through on incoming sales inquiries, and undertake necessary follow up to achieve the sale.
•  Undertake necessary administrative tasks including daily reporting of sales activities and reporting feedback from prospects.
•  Provide updates to all departments as required.
•  Carry out any other duties as directed by the Telesales Team Lead.

Contacts:

External: Ongoing telephone interaction with various past and potential conference delegates.

Internal: Marketing Managers, Conference Producers

Core Competencies:

•  Positive, enthusiastic attitude towards telephone selling
•  Good listening skills with the ability to overcome customer objections
•  Above average communication skills both written and oral
•  Comfort level in speaking with executive- level decision-makers
•  Multi-tasking ability, and capacity to meet daily and weekly deadlines
•  Strong time management skills and detail orientation
•  Ability and motivation to make 65+ outbound calls per day
•  Self-motivated and able to work both independently and as part of a team
•  Excellent customer service skills

Qualifications:

Education:

Minimum Education: Grade 12 diploma (college or university degree preferred)

Post-secondary education in marketing, or business is considered an asset

Experience:

Minimum 2-3 years experience in telephone-based sales

Verifiable track record of sales success in a commission-based, quota-driven environment is required

Technical Capabilities:

Proficiency with contact relationship management (CRM) software is an asset

Proficiency with Microsoft Excel & Outlook is an asset