PRE-CONFERENCE WORKSHOP: Mastering the Fundamentals of Advertising and Marketing Law | January 20, 2010 | 9:00 am – 12:00 pm
Advertising and marketing law in Canada incorporates many statutes, regulations and standards. In this interactive workshop, you will learn the basics of the law, as well as explain the roles and responsibilities of the various regulatory bodies. Register and benefit from a broad overview of the central legal concepts, or refresh your knowledge.
Workshop Leader:
Shelley Samel
Partner
Gowling Lafleur Henderson LLP
- Legal Overview:
- Applicable statues and regulations
- Special focus on the Competition Act
- Industry guidelines and standards
- Overview of seminal cases and key judicial precedents
- Understanding the unique features of advertising and marketing law in Québec
- Powers and jurisdictions of the various government and regulatory bodies:
- Advertising Standards Canada
- Canadian Food Inspection Agency
- Canadian Intellectual Property Office
- Canadian Marketing Association
- Competition Bureau of Canada
- Health Canada
- Pharmaceutical Advertising Advisory Board
- Information and Privacy Commissioner of Ontario
- Privacy Commissioner of Canada
- Basic intellectual property terms and concepts relevant to advertising
- Obtaining clearance to use music, text, video, and images
- Trade marks, copyrights, company logos and company names
- Industry Specific legislation and protocols:
- Textile
- Food & Beverage
- Pharmaceutical
- Cosmetics
- Automotive
- The nuts and bolts of running legally sound contests and promotions:
- Criminal Code provisions
- ‘no purchase necessary’, and ‘skill-testing questions’
- Competition Act provisions
Conference Details
