Agenda
- Jump to:
- At a Glance
- Day 1
- Day 2
- Print-friendly Format
Day 1 - Tuesday, January 19, 2016
7:15 |
Registration Opens and Refreshments are Served |
8:15 |
Opening Remarks from the Co-Chairs |
8:30 |
Digital Marketing in a Connected World — How Everything Must Change to Stay the Same |
9:00 |
Digital Privacy and Enforcement — PIPEDA Investigation Priorities |
9:45 |
Programmatic Advertising and Big Data — Meet the Future of Online Marketing |
10:30 |
Networking Refreshment Break |
10:45 |
Online Behavioural Advertising (OBA) Guidelines |
11:15 |
The AdChoices Program and Digital Advertising |
11:30 |
The American Experience with Digital Advertising & Protecting Privacy |
12:00 |
Panel Discussion: What Future for Digital Advertising? |
12:30 |
Networking Luncheon for Speakers and Delegates |
1:30 |
Marketing Online Using Talent, Endorsements and Sponsorship |
2:15 |
Managing the Creative Relationship |
3:00 |
Networking Refreshment Break |
3:15 |
Damage Control and Brand Management — What to do When Things Go Wrong |
4:00 |
Green Marketing |
4:45 |
Closing Remarks from the Co-Chairs Conference Adjourns |
Day 2 - Wednesday, January 20, 2016
8:15 |
Refreshments are Served |
8:45 |
Opening Remarks from the Co-Chairs |
9:00 |
Using Native Advertising and Endorsements in Online Campaigns |
9:45 |
Update From the Competition Bureau |
10:15 |
Networking Refreshment Break |
10:30 |
Recent Pricing Cases and Performance Claims, Enforcement and Trends |
11:30 |
The American Experience — Case Studies and Examples from the Federal Trade Commission |
12:15 |
Networking Luncheon for Speakers and Delegates |
1:15 |
CASL Update and Enforcement Trends — A Different Beast in 2016? |
2:00 |
Modern Co-Marketing Partnerships — Loyalty Programs, Sponsorship and Other Third Party Arrangements |
2:45 |
Networking Refreshment Break |
3:00 |
Intellectual Property Meets Online Marketing |
3:45 |
Interactive Marketing and Online User Engagement |
4:30 |
Closing Remarks from the Co-Chairs Conference Concludes |
Day 1 - Tuesday, January 19, 2016
7:15 |
Registration Opens and Refreshments are Served |
8:15 |
Opening Remarks from the Co-ChairsBill Hearn Maria Tesla Keynote Address
|
8:30 |
Digital Marketing in a Connected World — How Everything Must Change to Stay the SameChantal Bernier |
9:00 |
Digital Privacy and Enforcement — PIPEDA Investigation PrioritiesBrent Homan
|
9:45 |
Programmatic Advertising and Big Data — Meet the Future of Online MarketingAlbert Luk
|
10:30 |
Networking Refreshment BreakPanel Discussion
|
10:45 |
Online Behavioural Advertising (OBA) GuidelinesAdam Kardash Todd Ruback Linda J. Nagel
|
11:15 |
The AdChoices Program and Digital Advertising
|
11:30 |
The American Experience with Digital Advertising & Protecting PrivacyPhyllis Marcus Dana Rosenfeld
|
12:00 |
Panel Discussion: What Future for Digital Advertising?Join our speakers to ask your most pressing questions on digital advertising regulation and compliance issues. Find out what they think will be in the pipeline for 2016 and how you should prepare for what’s to come! Luncheon Speaker
|
12:30 |
Networking Luncheon for Speakers and DelegatesAldo Cundari Author, “Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers” Note: Only Sessions A below will be webcasted Session A
|
1:30 |
Marketing Online Using Talent, Endorsements and SponsorshipKelly Harris
or
Session B
|
2:15 |
Managing the Creative RelationshipKathleen Brown Kelly Zalec Richard Sabbagh
or
Session B
|
3:00 |
Networking Refreshment BreakSession A
|
3:15 |
Damage Control and Brand Management — What to do When Things Go WrongJohn Ratchford James B. Musgrove
or
Session B
|
4:00 |
Green MarketingJosephine Coombe Marc McAree
or
Session B
|
4:45 |
Closing Remarks from the Co-Chairs Conference Adjourns |
Day 2 - Wednesday, January 20, 2016
8:15 |
Refreshments are Served |
8:45 |
Opening Remarks from the Co-Chairs |
9:00 |
Using Native Advertising and Endorsements in Online CampaignsBrenda Pritchard
|
9:45 |
Update From the Competition BureauIan Clarke
|
10:15 |
Networking Refreshment BreakDiscussion Period
|
10:30 |
Recent Pricing Cases and Performance Claims, Enforcement and TrendsAnita Banicevic Antonio Di Domenico Ian Clarke Eric Dufour Misleading advertising, performance, and pricing claims have been the subject of significant enforcement action and investigation from the Competition Bureau. Join us for a discussion of the latest guidance and best practices based on the cases, actions and investigations undertaken in 2015.
|
11:30 |
The American Experience — Case Studies and Examples from the Federal Trade CommissionBrian D. Fergemann Amy Mudge
|
12:15 |
Networking Luncheon for Speakers and Delegates |
1:15 |
CASL Update and Enforcement Trends — A Different Beast in 2016?David Young David Elder Antonio Di Domenico
|
2:00 |
Modern Co-Marketing Partnerships — Loyalty Programs, Sponsorship and Other Third Party ArrangementsKaren D. Levin Ryan Mills
|
2:45 |
Networking Refreshment Break |
3:00 |
Intellectual Property Meets Online MarketingLorraine M. Fleck Mark D. Penner
|
3:45 |
Interactive Marketing and Online User EngagementCatherine Bate Companies are spending an increasingly large share of their marketing budgets on social media and other digital marketing campaigns!
|
4:30 |
Closing Remarks from the Co-Chairs Conference Concludes |